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Universitas Indo Global Mandiri Collaborates with LPPEKKA to Foster Transformation of Non-Productive MSMEs into Creative and Marketable Enterprises


Rabu, 29 November 2023



The economic vibrancy of the South Sumatra community, particularly in the city of Palembang, takes center stage for Universitas Indo Global Mandiri.
As part of its Community Service Program (CSP), the university embraces practitioners of Micro, Small, and Medium Enterprises (MSMEs) through partnership-based initiatives to enhance their skills and elevate the market value of their products.
One notable collaboration involves the partnership with the Institute for the Guidance and Development of Female Headed Households (LPPEKKA) and the Grand Mosque Foundation of Palembang. LPPEKKA focuses on MSMEs engaged in the craftsmanship of woven Songket and Jumputan fabrics.
Dr. Herri Setiawan, M.Com, the leader of the CSP team at Universitas Indo Global Mandiri, emphasizes that the Partnership-Based Micro, Small, and Medium Enterprise Development Program aims to support Private Higher Education Institutions that meet the criteria for mentoring Micro, Small, and Medium Enterprises. The goal is to foster mutually beneficial and sustainable collaborations between the university and its partners.
"Our CSP focuses on several key areas, including Digital Marketing Training (conducted by Lisnawati, SE, M.Si), Financial Management Training (led by Akhmad Ghozali, SE, MM), Branding Training (facilitated by M Iqbal Zaidan Al Farid, S.Sn), Product Packaging Training (delivered by Galang Salbillah, S.Sn), and Product Photo and Video Training (led by Farid Eko Saputra, S.Sn), as well as Natural Dyeing and Thread Training (conducted by Jami and M Sidiq)," explains Herri.
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He highlights that through the prepared programs, Indo Global Mandiri's partners are expected to enhance their skills in managing natural resources, become more adept at product innovation, covering aspects such as branding, packaging, and visual brand identity.
Furthermore, the initiative encourages partners to develop effective financial management strategies for their MSMEs. Herri envisions that, when fully implemented, these initiatives can become a source of income for MSME entrepreneurs in the city of Palembang.
This endeavor is made possible through support from the Directorate General of Higher Education Research and Technology at the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia.
The Partnership-Based Micro, Small, and Medium Enterprise Development Program is geared towards Private Higher Education Institutions that meet the necessary criteria to mentor MSMEs, aiming to facilitate mutually beneficial and sustainable collaborations between universities and their partners. (Andhiko Tungga Alam/Dzulfiqor Ammar)


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